A/B Testing

Find out what really converts.
No guesswork.

Create A/B/n tests in minutes, validate different versions of pages or campaigns and direct your traffic to the variation that generates the most results. Simple, fast and 100% focused on conversion.

A/B/n testing

Compare multiple ideas simultaneously.

Don't limit yourself to comparing just two versions. Test different callouts, colors, images, or entire flows at the same time to accelerate your team's learning and find the best conversion path faster.

  • Creating multiple variations in a single test
  • Full control of traffic distribution for each version
  • Simple visual comparison of each design's performance
  • Promoting the best design to 100% of visitors with one click
Painel de Variantes do Experimento
Control Group

Measure the real value of each campaign.

Ensure that your sales growth was actually caused by your new campaigns. By keeping a percentage of visitors viewing the original experience, you isolate noise and external factors with clarity.

  • Validation of the real impact compared to the original website
  • Accurate calculation of real conversion gain (uplift)
  • Elimination of doubts caused by seasonality or external promotions
  • Full transparency about the return on investment of each share
Resultado da campanha
Experiment Management

Full control with just one click.

Manage your ideas at every stage, from conception to victory. Pause low-performing variations instantly without interrupting the rest of your test, and implement the winning design for good on your site.

  • Flexibility to disable bad variations without pausing testing
  • Immediate promotion of the winner to 100% of the website's audience
  • Full history of past tests to guide new ideas
  • Simple monitoring of the status of each test in real time
Variante pausada no experimento
Results

Reliable results without complications.

Forget complex formulas and manual calculations. Monitor the performance of your tests through a visual and intuitive dashboard. Our statistical engine analyzes the behavior of your visitors and calculates the real probability of success for each variant on an ongoing basis. You make sound business decisions in days, not weeks.

  • Complete real-time conversion metrics
  • Automatic calculation of champion probability
  • Decisions without the need for gigantic samples
  • Simplified view for the entire team
Resultado da campanha
Real-Time Preview

Validate the experience before going live.

Generate unique preview links to preview exactly how each variation will appear on your site, regardless of configured traffic weights. Test and approve with your team in complete security.

  • Secure individual links to view each variation on the actual website
  • Perfect visual validation on any screen: desktop, tablet or cell phone
  • Ensuring that test previews do not interfere with the final report
  • Quick alignment with the design and marketing team before publication
Preview em Tempo Real
Differences

The power of A/B testing at your fingertips

Concurrent variants

Go beyond A vs B and compare multiple paths at once to accelerate your learning.

100% Visually testable

Edit texts, buttons, CTAs and layouts directly in your browser in a simple and intuitive way.

Zero Code or IT

Publish and track all experiments without relying on developers or time-consuming deployments.

Smart Decision

Discover the winning design in record time thanks to the precision of our statistical engine.

Continuous Optimization

Turn hunches into real conversions.

Create A/B tests on your pages and campaigns in minutes. Results in a few days, 100% free of technical complications.

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